CallEvery tool a pest control business needs.
One platform. No duct tape.
Call and Crawl consolidates the stack most pest control shops are running across five or six different apps into a single, white-labeled platform. Features are organized the way your day works — communication first, automation second, AI on top of everything, then analytics, then marketing.
The two agents that answer when you cannot.
This is where Call and Crawl departs from every other pest control CRM on the market. Most competitors bolt a ChatGPT-style widget on the website and call it AI. We ship two separate, production-grade AI agents — one for voice, one for text — and they share context, knowledge base, and calendar.
Your 24/7 AI receptionist.
Voice AI is a phone-based AI agent that answers inbound calls in a natural, human-sounding voice and takes real action during the call. It is not a menu tree. It is not a voicemail transcriber. It is a conversational agent with access to your live calendar, your CRM, your service menu, and your business rules.
- Answers on the first ring with a greeting you script, using advanced speech recognition and natural language understanding.
- Books the job by looking at your live calendar, suggesting open slots, and writing the appointment directly into your schedule.
- Creates the CRM record mid-call — contact, opportunity, pest issue, urgency, notes.
- Triggers workflows during or after the call — follow-up SMS, team notification, pipeline stage change, quote email.
- Transfers to a human when the caller asks, or on high-intent signals you define: commercial account, termite inspection, wildlife emergency.
- Sends the confirmation text automatically — appointment details, payment link, pre-service checklist, tech bio.
- Makes outbound calls from a workflow trigger — follow up on a form fill in seconds, confirm tomorrow’s appointments, re-engage a lapsed quarterly.
- 200+ voices, tunable tone, pace, language, personality. Voice AI chat widget embeds on your site — visitors speak live in the browser.
- Post-call summaries and sentiment scores logged in the dashboard. Works on LC Phone and Twilio numbers.
Instant answers on every written channel.
Conversation AI lives on your website chat widget and inside every messaging channel you have: SMS, email, Facebook Messenger, Instagram DMs, WhatsApp, Google Business messages, live chat. It engages visitors and leads 24/7 with natural, human-like written responses.
- Answers any question from a custom knowledge base you own and can edit anytime — documents, FAQs, a crawled version of your website, uploaded PDFs, service menus.
- Qualifies leads by collecting name, contact info, pest issue, service interest, and urgency through natural conversation.
- Books appointments directly in the chat flow without handing off.
- Escalates to a human when the visitor asks, or on triggers you define.
- Understands audio messages on mobile — visitors hold to talk, the AI extracts intent and details.
- Maintains context across a conversation so it does not ask the same question twice.
- Suggestive or fully automated mode, per channel — drafts for approval or handles end-to-end.
- Shares the unified inbox with every other conversation — SMS, email, DMs, live chat — so nothing lives in a silo.
The phone, the inbox, the thread.
Unified Inbox
Every conversation in one place: inbound calls, voicemails, SMS, email, web chat, Facebook Messenger, Instagram DMs, WhatsApp, Google Business messages. No more tab-switching between Gmail and the texting app and the Facebook page.
Two-Way SMS and Messaging
Text your customers from your business number. Send pre-job confirmations, en-route alerts, post-service summaries, and one-off “we noticed ants are early this year” blasts. Stop showing up to empty driveways.
Call Tracking and Recording
Every inbound and outbound call logged against the contact record. Review calls for training. Track which marketing channels are actually ringing the phone — so you can stop guessing whether Google Local Services ads are pulling their weight.
Missed Call Text-Back
The instant a call goes unanswered, the caller gets an SMS: “Sorry we missed you — we can help, what is the issue?” Recover the calls you are missing today without hiring an answering service.
White-Label Mobile App
The whole platform in a branded app your techs install. Notifications for new leads, appointment changes, inbound messages. Push a job to a tech at 2pm without a phone call.
AI-Powered Workflow Builder
Describe a workflow in plain English — “when a new termite lead comes in, send a PDF bond explainer, wait two days, and if they have not booked, text me” — and the AI builds the triggers, actions, and logic.
The workflows that run in the background.
Automation Workflows
Drag-and-drop workflow builder with if/then logic. Prebuilt pest control templates: new-lead intake, appointment reminders, post-job review request, quarterly renewal, winback, seasonal promotion, commercial audit-prep.
Appointment Reminders
Automated SMS and email reminders at 24h, 2h, and 30min before the job. Confirm, reschedule, or cancel from a link. Cut no-shows without making reminder calls yourself.
The system of record for every lead and every account.
CRM and Lead Pipeline
Every contact, every interaction, every job, every note in one customer record. Tag by pest, by service type, by route day, by account type — residential, commercial, HOA, property manager, realtor referral. Pull up “every quarterly in the 32080 zip that has not been serviced in 95+ days” in two clicks.
Customer and Service History
Full audit trail of every treatment, every product applied (via uploaded docs and photos), every callback, every note from every tech, attached to the contact. When the homeowner calls asking “you guys were here last April,” you actually know.
Document Signing
Send termite bonds, commercial service agreements, WDI reports, and renewal contracts for e-signature. Signed documents attach to the contact record automatically. Close a termite bond from a truck without printing anything.
Forms, Funnels, and Landing Pages
Drag-and-drop builder for service pages, quote request forms, seasonal promotion landers, free-inspection offers, commercial RFP forms. AI can generate a full page from a prompt. Launch a “Fall Rodent Inspection” campaign Monday morning without calling the web guy.
Route days, recurring contracts, one calendar.
Scheduling, Booking, and Appointments
Calendar views by tech, by route day, by service type. Customers book themselves from your website, your Google Business listing, your email signature, or a text link. Syncs with Google Calendar and Outlook. The homeowner at 11pm books a Thursday 10am inspection without waiting for the office to open.
Recurring Service Contract Management
Track quarterlies, monthlies, annuals, termite bonds, mosquito subscriptions, and commercial accounts. Automatically generate the next service date, the next invoice, and the next reminder. Quarterly accounts do not quietly drift because nobody rebooked them.
More reviews. Every one answered.
Review Requests
Automated post-job SMS and email requests with a Google review link. A smart filter catches unhappy customers privately so you can resolve the issue before it becomes a one-star review.
Reputation AI
Auto-responds to reviews — good, bad, and in-between — in a natural, human-like tone you tune. Drafts replies for approval, or posts automatically. Keep a 100 percent response rate on Google without writing a hundred responses a month.
Email, SMS, social, ads — all from one seat.
Email Marketing and Campaigns
Build, schedule, and send branded email campaigns. Segment by pest issue, service type, zip code, account age, last-service date. Prebuilt seasonal templates: spring swarmers, summer mosquitoes, fall rodents, winter bed bugs.
Broadcast Campaigns
Send email, SMS, WhatsApp, or Messenger broadcasts to any segment. Weather-reactive messages, new-service launches, fall-rodent specials — text 600 quarterly accounts in ten minutes.
Ad Manager
Run and track Google, Facebook, and Instagram ad campaigns inside the platform. Connect spend to booked jobs via call tracking. Finally know if the Facebook boost is doing anything.
Funnel and Website AI Builder
Generate a full landing page or funnel from a prompt — “free termite inspection in Mobile AL, photo gallery, booking form” — and the AI builds it. Spin up a seasonal campaign page without touching code.
Content AI
On-brand copy, images, and ideas in seconds. Blog posts, service page copy, email subject lines, social captions, ad creative. Stop staring at a blank page on a Sunday night.
Get paid on Friday, not next Tuesday.
Invoicing and Payments
Generate invoices automatically from completed jobs. Text a payment link. Accept card, ACH, Apple Pay, Google Pay. Recurring billing for quarterlies, monthlies, and termite bonds. Stop chasing invoices on a Friday afternoon.
Affiliate Manager
Referral program for realtors, property managers, and past customers. Track referrals, pay commissions, generate leaderboards. The realtor who sent you three inspections last month actually gets paid on time.
Membership and Course Portals
Host tech training videos, onboarding courses, commercial client portals, or premium content for a VIP subscription tier. New-hire training does not eat your Saturdays.
Decisions from a dashboard, not a gut feel.
Tracking and Analytics Dashboards
Where leads came from, which campaigns converted, which techs closed the most, which route days ran light, which zip codes paid best. Live, filterable, exportable.
Call and Conversion Attribution
Every booked job tied back to the campaign, the channel, the tracking number, the ad spend. Know what is working, drop what is not, double down on what pays.
Using five separate tools vs. Call and Crawl.
Replace the duct tape with one platform.
Every feature above is included. One predictable base fee plus pay-as-you-go for calls, SMS, email, and AI. No long-term contracts.
Social Media Planner
Schedule posts across Facebook, Instagram, Google Business, LinkedIn. Pest-specific content templates and seasonal photo prompts. Your Facebook page does not look abandoned in February.