CallPay for what you use.
Scale when you are ready.
Most pest control software either nickels you to death (add-ons for every feature) or sells you a bloated bundle with modules you will never touch. Call and Crawl does neither. Your base subscription covers the platform. Features like calls, SMS messages, emails, and AI interactions are billed at a small per-use rate — so you only pay when the system is actively working for you. No bloated bundles. No paying for features you don’t use.
One platform. Three ways to start.
Every plan includes a one-time $200 setup fee, bundled into your checkout. That covers brand configuration, phone number provisioning, customer-list import, knowledge-base build-out, and the first pass at your workflow automations.
For the owner-operator or two-truck shop that wants the phone answered, the calendar booked, and the leads captured.
- 2-Way Text & Email Conversation
- GMB (Google My Business) Messaging
- Web Chat
- Facebook Messenger
- GMB Call Tracking
- Missed Call Text-Back
- Launchpad
- Invoice
- CRM
- Opportunities
- Email Marketing
- Reporting
- Documents & Contracts
- QR Codes
For the shop running three to ten techs, doing both residential quarterlies and some commercial, that wants the full automation and AI stack.
- Reputation Management
- Trigger Links
- SMS & Email Templates
- Workflows
- Triggers
- Marketing Automation
- AI Voice — answers calls, books appointments, creates CRM records
- AI Conversation — 24/7 chat across website, SMS, and social DMs
- AI Content — generates social posts, emails, blogs, website copy
For the multi-location shop, commercial-heavy operator, or termite specialist running paid advertising and full-funnel marketing.
- Social Planner
- Form Builder
- Funnels
- Campaigns
- Ad Manager (Google, Meta)
Plus usage-based charges on Voice AI minutes, Conversation AI tokens, SMS, email, and outbound call minutes — charged only when you use them. Not sure which tier fits? Book a 20-minute demo and we’ll walk you through it.
Pay only when the platform is working for you.
The monthly fee covers platform access and every feature in your plan. The per-use pricing covers the underlying infrastructure on features that consume real resources. A slow February costs less than a peak-season August. That is by design.
A small per-minute voice engine cost plus token-based LLM usage. In practice, pennies per call.
Token-based pricing. You pay only for the messages the AI actually generates.
Standard per-message carrier pass-through rates. Same for inbound and outbound.
Standard per-send rate after the included monthly volume. Ample headroom for most shops.
Standard per-minute carrier pass-through on your LC Phone or Twilio numbers.
Additional phone numbers and user seats above plan limits at flat monthly rates.
Everything you get, at every tier.
Call and Crawl vs. the five-tool stack.
Most pest control shops cut monthly software spend meaningfully once they consolidate onto Call and Crawl. More importantly, they stop losing jobs to broken handoffs between those seven tools.
Pricing questions, answered honestly.
No — but book a demo first. We’ll run it live on a screen-share for 20 minutes with your actual workflow. The $200 setup then gets you a working, white-labeled platform on day one.
Two components: a per-minute voice engine cost (fractions of a cent) and token-based LLM usage (also fractions of a cent per exchange). In practice, a typical 90-second inbound call runs in the range of pennies. Your voicemail transcription service probably costs more.
The AI is only as good as the knowledge base and calendar it is connected to, and both live in the CRM. That is why Voice AI and Conversation AI come bundled with the platform — they are not products we sell alone. The Starter tier gets you the CRM, messaging, and missed-call text-back; add Growth when you are ready for the AI agents and automation stack.
Yes. Number porting is part of standard onboarding. No downtime, no missed calls during the switch.
Brand configuration (colors, logo, domain), phone number setup, customer-list import, knowledge-base build-out (we interview you, then we build), first-pass workflow automations for your service mix, and live training for you and your office person.
Yes. Changing tiers takes one click in your customer portal and takes effect on your next billing cycle. No fee to upgrade and no setup fee charged again. Downgrades work the same way, though you may lose tier-specific features (AI Voice, AI Conversation, and AI Content require Growth or Professional).
Yes. Monthly, no long-term contract. Your data is yours — we will export your CRM if you leave.
No. Onboarding and customer-list migration are included in your $200 setup. Everything in your tier is included in your monthly fee. Usage-billed items (Voice AI, Conversation AI, SMS, email, phone minutes) are clearly disclosed and billed only when used.
Still comparing?
Book a 20-minute demo and we’ll configure the platform live on a screen-share with your actual service mix, route days, and pest volume.