CallThe Pest Control 90-Day Retention Playbook
Recurring accounts are the backbone of a pest control business. This playbook is the four prebuilt drip campaigns that keep quarterlies from drifting, termite bonds renewing, and lapsed customers coming back. Includes the copy, the cadence, and the Call and Crawl workflow templates you can import directly into the platform.
- The quarterly between-visit drip — what to send, when to send it, why pest-issue content works better than “we miss you”
- The renewal nudge sequence — starts at 75% of the contract period, SMS beats email, payment link in the message
- The post-callback recovery sequence — salvage the account after a complaint
- The winback campaign — the script that pulls 10–15 percent of lapsed accounts back
- All four as importable Call and Crawl workflow templates — ready to fire on day one
Four drips. Zero fluff.
Everything a recurring-account shop needs.
The silent-cancel problem
Most quarterlies do not fire you — they just stop answering. Three to six months of silence and they are gone. Here is how to catch them before that happens.
The three renewal moments that matter
The 90-day gap, the annual bond renewal, and the post-callback recovery window. Each gets its own trigger, cadence, and script.
Between-visit drip
What to send, when to send it, and why pest-issue content (“ants are early this year”) beats “we miss you” ten times out of ten.
Renewal nudge sequence
Start at 75 percent of the contract period. SMS beats email here. Payment link in the message. Three touches over two weeks.
Post-callback recovery
The script that saves the account after a missed spray, a tech no-show, or a service complaint. Used once, prevents a review bomb.
Winback campaign
For customers you have already lost. A four-touch sequence that pulls 10–15 percent of lapsed accounts back into active quarterly service.
Want to see the playbook running in your instance?
Book a 20-minute demo and we will show you exactly how Call and Crawl runs every drip in this guide — automatically, in your workflow.