Terms of Service

1. Agreement to these Terms

These Terms of Service (the “Terms”) form a legal agreement between you and Illumination Lab LLC, a Florida limited liability company doing business as “Call and Crawl” (“Call and Crawl,” “we,” “us,” or “our”), governing your access to and use of the Call and Crawl website at callandcrawl.com and any related white-labeled SaaS platform, APIs, AI agents, content, and services we provide (collectively, the “Service”).

By accessing or using the Service, creating an account, or clicking a button or box indicating acceptance, you agree to be bound by these Terms and our Privacy Policy, which is incorporated by reference. If you do not agree, do not use the Service.

If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity and its affiliates to these Terms.

2. Description of the Service

The Service includes (a) the Call and Crawl marketing website, (b) a white-labeled customer relationship management (CRM), marketing, communication, AI receptionist, and automation platform built on the GoHighLevel/HighLevel infrastructure, (c) Voice AI and Conversation AI agents configured for pest control businesses, (d) associated APIs and integrations, and (e) any related support and professional services we provide. The Service is a business-to-business software tool for pest control companies.

We may modify, add to, or discontinue features of the Service at our discretion. We will use commercially reasonable efforts to notify paying customers of material changes in advance.

3. Account registration and security

To use certain features of the Service, you must create an account. You agree to (a) provide accurate, current, and complete information; (b) keep your login credentials confidential; (c) promptly notify us of any unauthorized access or use; and (d) be responsible for all activity under your account. You must be at least 18 years old and legally capable of entering into contracts. The Service is not intended for personal or consumer use.

4. Subscriptions, billing, and auto-renewal

The Service is offered on a monthly subscription basis. By purchasing a subscription, you agree to the following:

• One-time setup fee. A $200 one-time setup fee is charged at checkout in addition to the first monthly fee. This setup fee is non-refundable after onboarding has commenced.
• Monthly platform fee. Your selected plan tier (Starter, Growth, or Professional) is billed monthly in advance. Current pricing appears on our Pricing page and is subject to change on 30 days’ notice for future billing periods.
• Usage-based feature billing. Certain features (including Voice AI minutes, Conversation AI tokens, SMS and MMS messages, email sends beyond included volume, and outbound call minutes) are billed on a pay-as-you-go basis. Usage charges appear on your monthly invoice.
• Auto-renewal. Your subscription automatically renews each month on the same billing date until you cancel. You authorize us (and our payment processor) to charge your payment method each billing cycle.
• Cancellation. You may cancel your subscription at any time through your account portal or by emailing legal@callandcrawl.com. Cancellation takes effect at the end of your current billing period. We do not provide prorated refunds for partial months.
• Taxes. Fees do not include taxes. You are responsible for all applicable sales, use, VAT, or similar taxes.
• Failed payments. If a payment fails, we may suspend or terminate your account after reasonable notice. You remain responsible for any outstanding balance.

5. Acceptable use

You agree not to use the Service to:

• Violate any law, regulation, or third-party right;
• Send unsolicited commercial messages, spam, or unlawful SMS or email in violation of the CAN-SPAM Act, TCPA, CASL, or other applicable laws;
• Impersonate any person or entity or falsely state or misrepresent your affiliation;
• Transmit viruses, malware, or any code designed to interrupt, destroy, or limit the functionality of the Service;
• Interfere with, probe, or test the vulnerability of the Service or any network connected to it;
• Scrape, reverse engineer, decompile, or attempt to extract source code from the Service;
• Resell, sublicense, or provide the Service to third parties as a standalone product without our written consent;
• Use the Service for any unlawful, harassing, defamatory, obscene, or fraudulent purpose;
• Collect or harvest personal information from other users without consent;
• Use the Service in connection with any activity prohibited by our upstream providers (Stripe, Twilio, GoHighLevel, etc.).

You are solely responsible for the content you transmit through the Service and for obtaining all necessary consents from your own customers (including consent to receive SMS, consent to be recorded, and consent to be contacted by AI agents) as required by applicable law in your jurisdiction.

6. Customer data and privacy

As between you and Call and Crawl, you own the data you upload into or generate through your Call and Crawl account (your “Customer Data”), including your contact list, service records, and any data created through Voice AI calls, Conversation AI messages, and automations. You grant Call and Crawl a worldwide, royalty-free license to access, store, process, transmit, and display your Customer Data solely to provide the Service, to comply with law, and (in aggregated and de-identified form) to improve the Service.

Our collection and use of personal information is described in our Privacy Policy. You represent that you have all rights and consents necessary to submit Customer Data to the Service.

7. Intellectual property

The Service, including its software, content, design, text, graphics, logos, marks, and data compilations, is owned by or licensed to Illumination Lab LLC and is protected by copyright, trademark, and other intellectual property laws. You receive a limited, non-exclusive, non-transferable, revocable license to access and use the Service solely in accordance with these Terms. All rights not expressly granted are reserved. The marks “Call and Crawl” and “Illumination Lab” and related logos are trademarks of Illumination Lab LLC; you may not use them without our prior written consent.

8. Third-party services and integrations

The Service is built on top of or integrates with third-party platforms, including without limitation GoHighLevel/HighLevel (CRM and automation infrastructure), Stripe (payments), and Twilio and/or LC Phone (telephony and messaging). Your use of those third-party services is subject to their respective terms and privacy policies. We are not responsible for the availability, accuracy, or practices of those third parties. If a third-party provider changes, suspends, or discontinues its services, it may affect the Service and we will have no liability for that effect.

9. AI features disclosure

The Service includes artificial intelligence features, including Voice AI and Conversation AI. AI agents can make mistakes, misinterpret requests, and produce inaccurate or unexpected output. You are responsible for reviewing, supervising, and correcting AI output used in your business. We do not warrant that AI output is error-free, complete, or suitable for any particular purpose. You are responsible for disclosing AI use to your callers and visitors where required by applicable law.

10. Disclaimer of warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY LAW, CALL AND CRAWL DISCLAIMS ALL WARRANTIES, INCLUDING WITHOUT LIMITATION IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, QUIET ENJOYMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, OR THAT ANY PARTICULAR RESULT OR OUTCOME (INCLUDING CALL VOLUME, BOOKED JOBS, REVENUE, OR CONVERSION) WILL BE ACHIEVED.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL CALL AND CRAWL, ILLUMINATION LAB LLC, OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY DAMAGES FOR LOST PROFITS, LOST REVENUE, LOST DATA, OR BUSINESS INTERRUPTION, ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS, REGARDLESS OF THE LEGAL THEORY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) USD $500.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some or all of the above limitations may not apply to you.

12. Indemnification

You agree to defend, indemnify, and hold harmless Illumination Lab LLC, Call and Crawl, and their respective officers, directors, employees, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to (a) your use of the Service; (b) your Customer Data; (c) your violation of these Terms; (d) your violation of any law or third-party right (including messaging, telemarketing, or consumer protection law); or (e) your deployment of AI agents to interact with your customers.

13. Termination

You may terminate your account at any time as described in Section 4. We may suspend or terminate your account and access to the Service at any time, with or without notice, for any reason, including without limitation for your breach of these Terms, non-payment, fraud, or conduct that exposes us or others to liability. Upon termination, your license to the Service ends, and we may delete your Customer Data in accordance with our Privacy Policy. You may request an export of your Customer Data within 30 days of termination.

14. Governing law

These Terms and any dispute arising out of or relating to them or the Service are governed by the laws of the State of Florida, Sarasota County, without regard to conflict-of-laws principles. Subject to Section 15, the state and federal courts located in Sarasota County, Florida have exclusive jurisdiction over any action not subject to arbitration, and you consent to personal jurisdiction and venue in those courts.

15. Dispute resolution and binding arbitration

Please read this section carefully. It limits how you can bring disputes against Call and Crawl.

Agreement to arbitrate. Except as set forth below, you and Call and Crawl agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service, including the formation, interpretation, breach, termination, validity, or enforceability of this arbitration clause, shall be resolved by final and binding individual arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration shall be conducted in Sarasota County, Florida, by a single arbitrator, in the English language. Judgment on the arbitration award may be entered in any court of competent jurisdiction.

Class action waiver. You and Call and Crawl agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class, consolidated, or representative action. The arbitrator may not consolidate more than one person’s claims and may not preside over any form of representative or class proceeding.

Exceptions. Either party may (a) bring an individual claim in small-claims court in Sarasota County, Florida; (b) seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of intellectual property rights; or (c) bring a dispute involving unpaid fees in a court of competent jurisdiction.

30-day opt-out. You may opt out of this arbitration agreement by sending written notice to legal@callandcrawl.com within 30 days after you first accept these Terms, including your full name, account email, a clear statement that you wish to opt out of arbitration, and the effective date of these Terms. Opting out does not affect any other provision of these Terms.

16. Notices

Legal notices to Call and Crawl must be sent to legal@callandcrawl.com. Written notices may also be served on our registered agent on file with the Florida Division of Corporations. Notices to you will be sent to the email address associated with your account or posted on the Service. Notice is deemed effective upon sending (for email) or posting (for site notices).

17. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will notify you by email (if we have your address on file) or by posting a prominent notice on the Service at least 30 days in advance of the effective date (except where a change is required by law or for security reasons, in which case it may take effect sooner). Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree, you must stop using the Service.

18. Miscellaneous

• Entire agreement. These Terms, together with the Privacy Policy and any order form or statement of work, constitute the entire agreement between you and Call and Crawl regarding the Service and supersede all prior agreements.
• Severability. If any provision of these Terms is held invalid or unenforceable, the remaining provisions remain in full force and effect.
• Waiver. No waiver of any provision is effective unless in writing. Failure to enforce any right is not a waiver of that right.
• Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms without your consent in connection with a merger, acquisition, or sale of substantially all assets.
• Force majeure. Neither party is liable for failure or delay due to causes beyond its reasonable control, including acts of God, natural disasters, war, terrorism, labor disputes, internet outages, utility failures, or third-party provider outages.
• No third-party beneficiaries. These Terms do not create any third-party beneficiary rights.
• Relationship of the parties. The parties are independent contractors. These Terms do not create any partnership, joint venture, agency, or employment relationship.
• Headings. Headings are for convenience only and do not affect interpretation.
• Survival. Sections 6–18 survive termination of these Terms.

19. Contact

Illumination Lab LLC
d/b/a Call and Crawl
Legal notices: legal@callandcrawl.com
General inquiries: info@callandcrawl.com

Written legal notices may also be delivered to our registered agent on file with the Florida Division of Corporations.